Wild, John J.
International business : the challenges of globalization / John J. Wild, University of Wisconsin, Madison, Kenneth L. Wild, University of London, England. - Seventh Edition. - xxiii, 449 pages : color illustrations, color maps ; 29 cm
Includes bibliographical references ( pages 413-417) and index.
Preface -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes -- Glossary -- Name/company index -- Subject index.
9780133063004 (alk. paper) 0133063003 (alk. paper)
2012039708
International business enterprises--Management.
International trade.
HD62.4 / .W586 2014
658/.049
International business : the challenges of globalization / John J. Wild, University of Wisconsin, Madison, Kenneth L. Wild, University of London, England. - Seventh Edition. - xxiii, 449 pages : color illustrations, color maps ; 29 cm
Includes bibliographical references ( pages 413-417) and index.
Preface -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes -- Glossary -- Name/company index -- Subject index.
9780133063004 (alk. paper) 0133063003 (alk. paper)
2012039708
International business enterprises--Management.
International trade.
HD62.4 / .W586 2014
658/.049